Your Employees Personal Branding Are Your Greatest Asset
When we discuss the topic of employee’s personal branding, we often bring up only the surface of the matter. The aesthetics. Be it a professional profile picture, a strong following on social media, or even a prestigious role or job title in the company. The fact of the matter is, it goes much deeper than that.
When a company invests in their employee’s personal branding, it creates a platform for them to build upon their career. A networking opportunity to reach out professionally to the masses. In the long run, not only will this enhance the quality and working experience of the employee, it can also help strengthen the overall foundation of the organization. A win-win for everyone.
So how does investing and enhancing the employee’s personal branding affect the external factors and engagement of potential customers and business opportunities?
Well, for one, marketing messages reach 561% more people when shared by employees rather than the brand itself. The presence of having a real living person behind the message makes it much more trustworthy than a faceless company. And the credibility and confidence go up a few notches when the person communicating has great personal branding to back it up.
From another perspective, think of the employees as a walking billboard. Word of mouth is a powerful tool when done right, therefore when the mission and vision align, any communication done by the employee becomes more wholesome when they share their positive experiences with others. Studies have shown that 33 percent of buyers trust messages from a brand, while a whopping 90 percent of buyers trust messages and communication shared from individuals they know.
Lastly, investing in the employee’s personal branding can also help with the organization’s recruitment ventures and hiring process. Employees do not only interact with customers, they network with potential hires too. With strong branding, especially with the prevalence of social media and the likes, outreaching and attracting talent will be much easier.
At the end of the day, investing and enhancing an employee’s personal branding is definitely something many companies should consider, as the benefits it brings are rewarding not only to the individuals but to the organization in general. It also improves the quality of life for the employee, which in the long run, becomes an invaluable asset that strengthens the company’s branding.
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